The setting is a folksy bar off a dusty highway. The scene: a group of guys who have gotten together for a jam session, to sing about ... the wonders of erectile dysfunction ...

Viva Viagra Missile Guy Vows to Continue His Quixo... A Better Viva Viagra Ad. Do Pharma Marketers Need a Thick Skin or Will a T...

Three years after the FDA yanked its Wild Thing ads off the air, Pfizer is again taking a playful approach with a Viagra TV spot riffing on the Elvis hit Viva Las Vegas.

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Article: Pfizer sales of Viagra have hit rock bottom. ... Pfizer's new ad that got AIDS activists steaming - Viva Viagra, click here to view. ...

The recent "Viva Viagra" ad, for example, is a throwback to the days before ... more restrictions on DTC (see "Viva Viagra Ad is No Cure for Morte Sales" ...

The mysterious world of advertising ... The ad had me laughing. I don't think this ad tries to pawn Viagra off as a "party drug" ...

Viva Viagra Missile Guy Vows to Continue His Quixo... A Better Viva Viagra Ad. Do Pharma Marketers Need a Thick Skin or Will a T...

With little or no fanfare Pfizer launched a new ad campaign for its erectile dysfunction drug Viagra on NBC Nightly News last night. Pfizer has gotten into a bit of trouble before ...

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